C School seeks to debunk two age-old myths about coaching.  The first is that coaches are simply people with clipboards and whistles, who spend their days in gymnasiums and on athletic fields yelling at student athletes.  The second myth is that one can succeed in coaching simply by being good at X’s and O’s.  In order for a coach to realize their potential and individual dreams in the current sports climate, they must do more than merely show up everyday and teach their team to run plays.  They must develop their leadership, communication and business skills.  In short, they must view themselves as a blend of coach, entrepreneur and political candidate.  This is where C School enters the picture. 

The basic premise of C School is that managing a coaching staff is akin to operating a small business.  The skills an entrepreneur utilizes in growing his/her company are very similar to those used by a coach in building a winning program. Additionally, a successful coach must always remember what every good politician knows: 1) you are always campaigning (positioning yourself) and 2) the key to victory is your message and the ability to communicate it to your voters (players, fans, the media, boosters, administrators, and staff).

C School focuses on coaches who possess the talent, work ethic and desire necessary to become a head coach.  C School is a tool that can benefit these individuals at any point in their careers.  At the conclusion of each session, the attendees will be armed with strategies and techniques that, when combined with   their technical    expertise, will enable them to 1) perform at a higher level in their current position, thereby improving the likelihood of promotion and 2) shorten the amount of time spent as an assistant coach or in an entry-level coaching position prior to securing a head coaching job.